The use of the word 'exciting' must have taken an unexpected turn during the course of the day which we completely missed.
You know those films you sometimes come across where you seem to sit there and wait forever for something to actually happen, and then when it does you are sorry it did? Well Sunderland's summer transfer activity is starting to resemble one of them.
Sky Tyne and Wear and claiming an 'exclusive' that Sunderland are close to signing Wolves' Republic of Ireland left back Stephen Ward for a fee of around £3m.
Ward was tentatively linked with the club earlier this summer, but if true then it has still come somewhat out of the blue.
We won't offend you by trying to put any kind of spin on this to try and dress it up as anything other than a massively underwhelming story. We, like the rest of you, hope there is very little truth in it. Ward is a poor defender, who would be coming from a team with an atrocious defensive record, and someone that it is impossible to envisage bringing anything to the Sunderland squad that is not already there.
What we will say, however, is that Sky Tyne and Wear's reporting of their 'exclusive' was little more than a disgraceful piece of cheap and sensationalized pseudo-journalism that they should be ashamed of.
Earlier in the day they had tweeted a teaser, promising some "exciting news for Sunderland fans", and then delivered their news with grins and dramatic build-up. As Sunderland fans, we are no strangers to receiving unpopular or bad news. We shouldn't have to put up with it being delivered with a smile plastered all over a face whilst our intelligence is insulted, however.
Anyway, we will continue to watch the Stephen Ward story develop - in the hope that it doesn't.